Blogging can have several great benefits:
- Communication – It allows you to talk to, engage and interact with your community in a way you can’t do from your website.
By talking to them about the issues related to your business, you show your business as personable and your site becomes more than yet another brochure on a stand. You give them a reason to keep coming back. Company news, product information and latest offers, all communicate that you are there and accessible. You make your business the ‘go-to’ place for a particular topic and you help them to become invested in your brand. The more engaged you can make them, the better.
- Feedback – A business blog enables you to gain feedback and information about your customers. It does this in several ways. Firstly, by allowing your customers to leave comments on your posts. You can get a feel for how they take to what you have to say. You can also track which posts are being read more often and which generate a greater number of clicks, emails, etc. As far as market and customer research goes this is hugely beneficial information.
- Enhance SEO – Search engines like Google and Bing tend to favour sites with fresh content. Since a blog is something that you will be updating on a regular basis, it’s a great way to draw even more people who are searching for the products or services you provide.
Your blog also allows you to use keywords to help your site earn rankings with terms you may not be targeting with your main site. Often you’ll find terms that are too niche to warrant a silo on your site, however, by simply writing a few keyword-rich posts on the subject, you may still be able to get your domain to show up. As mentioned, search engines particularly like promoting blogs because they offer a large amount of content that is updated and added to on a regular basis.
Other writers on the topic can give numerous more benefits but I have listed three that I think are significant. Amongst those cited by others are ease of setup and ease of use. If you come to Waitomo Creative as a client and want a blog, the various alternatives are discussed and the setup and instructional use becomes part of the package.