Not so long ago if you wanted to check when a movie was playing, you’d check out your local newspaper. If you wanted to find someone to remodel your kitchen, you would look in the yellow pages. But for an increasing number of consumers, that has become an outdated practice.
The Internet and the World Wide Web have become the very first place many people turn for information, in particular a company or organization’s contact details, and they do this ahead of the telephone book or paper based directory.
In today’s world, it has become expected that any business big or small have some kind of web presence.
While exposing your business to the world on the web can help you sell products and services around the clock and around the world, there is increasing evidence to suggest that its greatest impact may be felt closer to home as more and more customers use the Internet to find businesses in their own neighbourhoods.
Whether you’re building global brand awareness and credibility, or helping local customers find you, a web site has become a necessary tool to help keep pace with your competition, near and far. It is vital then, that any business big or small have some kind of web presence.
Having a small to medium size website with your own domain, to at least get your basic message out there, is a must. A well-designed and useful website can enhance your business image and marketing campaign considerably. The Waitomo Creative team have many years experience and can help you manage the process of domain registration, setting up hosting and working with you from design to site launch.
In subsequent posts, we will look at some of the other must have tools that are available and are recommended to help establish your web presences and marketing edge.